Today’s affluent investors prefer having one financial advisor, but their needs are growing

Offer the comprehensive help your clients are looking for, with securities-based lending (SBL).

A truly holistic approach — for both sides of the balance sheet

It’s natural for most advisor-client conversations to focus on the asset management side of the personal balance sheet, with investment strategies designed to deliver growth and preserve wealth. But holistically minded advisors can differentiate themselves and immediately elevate their value by helping clients plan for the other side of their lives — their lending and credit management needs.

Every client has goals and aspirations along with expenses to manage, and by asking them about their liquidity and borrowing needs, you can open up new avenues of conversation you might never have discussed before. You’ll be better able to understand their full financial picture, so you can provide more personalized and holistic advice. And by offering them a new source of liquidity, you can establish yourself as their primary financial partner — strengthening your relationship and trust.

The value of securities-based lending

Securities-based lending (SBL) enables investors to access liquidity based on the value of their securities — without having to sell any assets or trigger taxable events. Securities-based loans and lines of credit are often offered at lower cost and with faster time-to-loan than other options like mortgages or home equity lines of credit (HELOCs). Maybe your client is a business owner who needs working capital, a homebuyer who wants to make a cash offer, or a new retiree with a bucket list in hand — SBL is a great option for all of these and more.

SBL quickly unlocks capital for clients planning to…

• Make a major purchase
• Fund business expenses
• Pay tuition or tax bills and more

A win-win for you and your clients

Securities-based lending is a powerful solution for your clients’ liquidity needs, and it’s easy to get started through Broadridge’s end-to-end SBL platform and turnkey Wealth Lending Network. Get in touch with us to learn more.

Take the next step with Broadridge

As the pioneer and market leader in SBL-as-a-Service, we power revenue and AUM growth for many of the biggest banks and wealth managers in the industry. No matter where you are in your SBL journey, our team can guide you in accelerating your success.

For more information, please contact me at 

davidvanosten@broadridge.com or visit broadridge.com/securitiesbasedlending

• Modular flexibility
• Best-in-class innovation
• Consultative expertise