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Broadridge Financial Solutions, Inc. Launches Online Investment Community Providing Legitimacy, Direct Access to Corporate Issuers and Expanded Value for Retail Investors -- Firstrade® Becomes First Broker-Dealer to Integrate With The Investor Networ

LAKE SUCCESS, New York -- April 15, 2009 -- Broadridge Financial Solutions, Inc., a leading global provider of technology-based outsourcing solutions to the financial services industry, announced today that Firstrade is the first broker-dealer to integrate its brokerage website with The Investor Network (, an online community dedicated to serving investors. Powered by Broadridge, Firstrade will provide its customers with direct access to the site while simultaneously allowing them the convenience of managing their Firstrade account.

The Investor Network aims to be the premier investment-oriented social networking site for validated investors to discuss topics, share ideas and gain real-time insight. The Investor Network offers value above and beyond what is currently available for retail investors. For example, brokerage firms that integrate with The Investor Network enable their customers to have easy access and single sign-on capability directly through their brokerage firm website, thereby avoiding the need to divulge private information, a common requirement found in other social communities for investors.

An integral component of The Investor Network is the Shareholder Forum. Used by publicly-held companies, Shareholder Forums provide a mechanism for corporate issuers to have structured, controlled communication with their shareholders on a timely and regular basis. Broadridge also recently announced that Intel Corporation will be the first public company to host a Shareholder Forum on The Investor Network.

"We are excited to be the first firm to offer our customers a new and unique online community with The Investor Network. Integrating with the social networking site allows all Firstrade customers to directly access the community through their account without the inconvenience of a separate logon. All participants are validated and can share their portfolio holdings, lending greater credibility to their investment discussions," said John Liu, Chairman and CEO, at Firstrade.

Firstrade's partnership with Broadridge will provide the brokerage firm and its customers with a number of benefits including:

  • The ability to confirm share ownership, reducing the "noise" commonly found in other investment communities, while also maintaining investor anonymity.
  • The confidence in having a secure, online community run, maintained and serviced by an experienced financial services industry leader offering unprecedented scale and trust.


"We are proud to offer the industry an online experience for investors unlike any other platform currently available. We are confident that The Investor Network will allow Firstrade and other brokerage firms to tap into the large and currently unmet demand for a social networking experience for the investing community," said Richard J. Daly, Chief Executive Officer, Broadridge. "We have always been proud of the leading role we play in shareholder communication and look forward to expanding it in this new age of social networking."


About Broadridge

Broadridge Financial Solutions, Inc. (NYSE:BR) is the leading provider of investor communications and technology-driven solutions for broker-dealers, banks, mutual funds and other corporations. Broadridge’s investor and customer communications, securities processing and managed services solutions help clients reduce their capital investments in operations infrastructure, allowing them to increase their focus on core business activities. With over 50 years of experience, Broadridge's infrastructure underpins proxy voting services for over 90% of public companies and mutual funds in North America and processes on average $5 trillion in equity and fixed income trades per day. Broadridge employs approximately 10,000 associates in 14 countries.

For more information about Broadridge, please visit

About Firstrade

Founded in 1985, Firstrade is a pioneer in online trading and leads the brokerage industry with a combination of low costs and a high level of customer service for the value-driven investment portfolio containing stocks, bonds, mutual funds and options. Firstrade offers stock trades at the highly competitive rate of $6.95 each and is the only online broker that has both Traditional Chinese and Simplified Chinese Language websites and customer support. For more information, visit

Media Contacts:

Jennifer Connelly

JC Public Relations, Inc

(973) 625-1130



Arlene Driscoll

Broadridge Financial Solutions, Inc.



Robert Barsky

Beacon Capital Strategies, Inc.

(212) 500-0777


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