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Access the latest news, analysis and trends impacting your business.

Direct Marketing

Build stronger relationships and drive revenue

Modern direct marketing is about creating engaging experiences for each prospect and customer, and providing the information and motivation for them to move forward through the buying cycle. Connect with your utility customers, influence energy-usage behavior, and increase the customer lifetime value with effective direct marketing.

Address the entire buying cycle with modular direct marketing solutions

We combine proven data techniques with leading-edge technology to create dynamic, omni-channel direct marketing that generates leads, increases customer satisfaction and account values, and improves ROI from marketing.

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Data Cleansing and Appending
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Marketing Database Management
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Design Expertise
Omni-Channel Execution
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Postal Optimization
Response Tracking and Analysis

Innovative Direct Marketing Tools and Expertise

Direct Marketing Solutions for Utilities

Direct marketing solutions support the entire buying cycle

  • Direct mail, inserts, custom envelopes, eAdoption solutions, self-mailers and more
  • High-quality print and digital solutions with competitive pricing
  • One source to handle complete production with a single point of contact
  • Specify packaging, labeling and bar code requirements
  • Receive mock-ups in advance for internal testing prior to offset print delivery

Direct Marketing Experts

Leverage our expertise

  • Create and manage lists that support your direct marketing goals
  • Develop marketing and content databases that grow with you
  • Determine the best platform, stock and finish for collateral
  • Postal compliance design advice for postcards, self-mailers, envelopes and more
  • Digital channel design and delivery expertise

Reimagine Communications

Reimagine essential communications as an opportunity to drive customer engagement, efficiencies and business results.

How We Can Help

A robust platform, delivering 5B+ communications annually

Transactional printer.
North American households reached.
Patents for technology innovations issued by U.S. Patent and Trademark Office.
Photo: Telecom sales rep meets with a new customer, demonstrating electronic communications capabilities Photo: Telecom sales rep meets with a new customer, demonstrating electronic communications capabilities

Let’s talk about
what’s next for you

Our representatives and specialists are ready with the solutions you need to advance your business.