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Direct Marketing

Build stronger member and patient relationships while driving revenue

The buying landscape has changed. Direct marketing isn't about mass communicating with members and patients. It's about creating unique experiences for each individual and providing the information they need to support their wellness journey.

Support your direct marketing objectives by integrating your marketing and brand in your member and patient communications

Data-driven direct marketing materials increase engagement and return on marketing investment.

Data Cleansing and Appending

Marketing Database Management

Design Expertise

Omni-Channel Execution

Postal Optimization

Response Tracking and Analysis

Graphic: EOB with contact and social media information

Graphic: Postcard reminder to schedule an appointment

Graphic: Envelope with sticker on the outside

Maximize existing print communications

Leverage existing communications to inform and encourage behavior, including tips for healthy lifestyles, insights into maximizing benefits and reducing shared expense, and ways to manage chronic health conditions.

State-of-the-Art Direct Marketing Tools and Expertise

Direct Marketing Solutions

Direct marketing solutions support the wellness journey

Direct mail, inserts, custom envelopes, eAdoption solutions, self-mailers
High-quality solutions with competitive pricing
One source to handle complete production with a single point of contact
Exact specifications for packaging, labeling and bar code requirements
Mock-ups prepared in advance for internal testing prior to offset print delivery

Direct Marketing Experts

Leverage our expertise

Create and manage lists that match your objectives
Develop databases that grow with you
Determine the best platform, stock, and finish
Postal compliance design advice for postcards, self-mailers, envelopes, etc.
Digital channel design and delivery expertise

See Product Specifications

How We Can Help

A robust platform, delivering 5B+ communications annually

Transactional printer.

138M

Consumers receive a communication from Broadridge.

75%+

of North American mailboxes served.

Infographic

2020 CX and Communications Trends for Healthcare

Communications CX: Insights and Implications

Report

CX Insights to Connect With Customers

eBook

Healthcare Communications – From Required to Inspired

Resource

Communications Insights

Podcast

Reimagining Communications with Matt Swain

Photo: Telecom sales rep meets with a new customer, demonstrating electronic communications capabilities

Let’s talk about
what’s next for you

Our representatives and specialists are ready with the healthcare expertise and communication solutions you need.

REQUEST INFORMATION

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