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Contineo is a financial technology platform for equity structured products that connects private banks and wealth managers whose clients want to invest in complex financial instruments with multiple issuers.
As a new player in the market, Contineo's mission-critical task was to rapidly win market share. It needed a fast and robust FIX connectivity solution to ensure a secure and efficient trading process. The firm also needed an experienced provider that could understand its clients’ complex needs and workflows, provide best-in-class support and be responsive to requests.
What are the key challenges and business goals for Contineo when launching its marketplace? How did they manage to create a new market standard for structured products with a unified FIX protocol? What are their secrets to success?
Find out more in this case study.