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Preparing for the Next Generation of Wealth With CIRO

Paving a path forward that benefits your organization.

Background and Industry Trends

What does the next generation of wealth look like?

In September of 2022, the MFDA and the IIROC passed a resolution approving the amalgamation of the two-self regulatory organizations (SROs), carrying on the regulatory functions of both groups. The new SRO, known as the Canadian Investment Regulatory Organization (CIRO), will oversee all investment dealers, mutual fund dealers, and trading activity on Canada’s debt and equity marketplaces. As the changes go into effect, there are interim consolidated rules to reduce disruption, with fully consolidated rules being implemented in phases.

CIRO will create an opportunity for expanded services and products across multiple segments. Specifically in a single branded stream by allowing for the consolidation of legal entities and systems for  retail banks as well as full-service brokers, direct investing, and ICPM dealers. The question is whether this is something all legal entities should be on a journey towards. Do firms go about merging separate entities into one, or do they create a new stream of services for their clients? What are the benefits, trade offs, and implications to be considered? Now is the time to think about how to best merge siloed offerings, reduce systems and regulatory complexity by creating a single branded stream for your clients.

Competition for retail investor AUM is increasingly driven by wealth transfers, advisor consolidation, and emerging tools — both institutional and those focused on democratization of investment capabilities. As demographics shift, where roughly $72 trillion CDN will have new owners, competition is becoming fierce. Firms should shift their focus to target this new generation of wealth.

Key industry trends:

35% of Gen X investors choose wealth management advisors based on their tech capabilities

By embarking on the CIRO journey now, firms can enhance value for investors and sustain AUM, positioning themselves for future success.

Implications and Benefits of CIRO

With CIRO, members have the opportunity to restructure their entity, including: operating multiple advisor licensing models under one CIRO dealer, consolidating dealer entities and operations of front and back-office systems, entering into carry/broker agreements, becoming dual-registered, or maintaining the status quo of current operations. The amalgamation of the two regulatory bodies is intended to:

  1. Reduce duplicative regulatory burdens and complexity, particularly for those running separate IIROC (Investment Industry Regulatory Organization of Canada) and MFDA (Mutual Fund Dealers Association) platforms.
  2. Create standardization in the back office and improved customer experiences through simplification and consolidation of operations and processes.
  3. Reduce barriers for single-platform dealers looking to expand their business model.

Navigating your organization’s path can be challenging without guidance. Here are the implications and benefits of CIRO that your organization should consider.

Regulatory

Streamlined regulatory framework: Consolidation can lead to a more streamlined regulatory framework, reducing duplication and complexity. This can make it easier for financial institutions to navigate and comply with regulations.

Simplified regulatory adherence: Concentrating resources and expertise through consolidation can lead to more straightforward regulatory oversight. This can help maintain stability and integrity within the financial industry, protecting both institutions and consumers.

Increased efficiency: Consolidation may lead to more efficient regulatory processes, such as faster decision-making and streamlined reporting requirements. This can reduce the administrative burden on financial institutions, allowing them to focus more on their core operations.

Cost savings: The merging of resources can lead to cost savings for both regulators and financial institutions. Eliminating redundancies and achieving economies of scale can reduce regulatory costs, which may eventually benefit institutions.

Improved coordination and consistency: The integration of efforts can improve coordination and consistency in regulatory policies and practices. This can provide a more unified approach to regulation, making it easier for financial institutions to understand and comply with the rules.

Regulatory challenges: Consolidation may also bring some challenges, such as potential delays during the transition period and adjustments to new regulatory requirements. Financial institutions should closely monitor and adapt to any changes to ensure compliance.

Opportunity for feedback and collaboration: Financial institutions can actively engage with regulators during the amalgamation process, providing feedback and contributing to the development of new regulations. This collaboration can help shape the regulatory landscape in a way that better meets the needs of the industry.

Customer experience

Product expansion: CIRO creates new opportunities to meet investors’ needs by offering access to enhanced products and services. Mutual fund dealers can now offer expanded product and service experiences for investors by becoming dual-registered. This may ultimately reduce operating costs and help maintain a competitive edge. Alternatively, CIRO offers mutual fund dealers the opportunity to enter into broker/carrying broker arrangements with investment dealers, and add to their product offerings.

Simplification for the end user:

Clients seek front-end operational efficiencies, which will mean consolidation of front-office applications and associated operational activities. Clients will be able to view products and offerings on a single dashboard for different accounts (i.e., brokerage and mutual fund), which would include client facing tool integration capabilities and SSO protocols, reducing complexity and improving efficiencies.

Customer lifecycle value: Firms must meet client needs throughout various segments in services within a single place. This also helps them grow their business and create lifetime value for customers. CIRO makes it easier for clients to move from clients of specific advisors to long-term clients of the firm.

Salesforce considerations: With CIRO, the Salesforce administration process will allow firms to bring their advisors into the retail business and expand their services without having to be restructured as they grow. Additionally, use of a consolidation solution will allow for better data driven insights and decision making to steer the organizations.

Cost

Fee implications: An integration cost recovery fee will be applied to dual-registered firms and firms with affiliated mutual fund and investment fund dealers. Single platform firms, operating as either an investment dealer or a mutual fund dealer, that do not have an affiliated member, will not be charged for the costs of integration.

Economies of scale: By becoming dual registered, organizations can yield the benefits of an enhanced and consolidated technology stacks and team restructuring. For mutual fund dealers, there is an initial investment that will be required to become dual-registered, however, the long-term benefits should be evaluated to determine the value of this undertaking.

Technology: There are different current state functions of IIROC and MFDA organizations, including automation vs manual processes, and siloed systems. However, there are best-practice opportunities for the consolidation of the two. While there will be inherent immediate costs associated with the consolidation of technologies across the organization as they adapt to the new customer expectations, dual-platform firms could achieve high-cost savings from their systems and technologies in the long term.

Back office: There are also additional costs for back-office consolidations; the long-term benefits, however, will include reduced complexity, Streamlined Reporting and Oversight and long-term cost benefits.

Getting Ahead of the Curve

Gaurang Sardana, Managing Director, Practice Lead, Canada, says “This is a time of new opportunity for dealer members to begin the CIRO journey, whether it be a complete consolidation of the mutual fund and securities advisor platform or a segmented implementation across designated areas.”

Regardless of your choice, remaining competitive and compliant in the face of CIRO changes, means:

  • Start the journey toward CIRO readiness today. Although there is still opacity around some requirements, waiting can lead to missed opportunities and an unnecessarily burdensome catch-up process.
  • Stay informed. Taking a regular pulse on industry updates is essential, including attending industry conferences and staying educated on key issues. This will empower  more informed decision-making.
  • Partner with experts. A trusted partner can help you navigate the changes in a manner that fits your business goals and aspirations.

Why Broadridge?

Our solutions are compatible with CIRO.

Broadridge’s Canadian Wealth Platform is scalable and modular, with integrated digital enablement to improve productivity.

Sardana says, “The Broadridge Wealth Platform is also Canada’s first operational client-centric wealth distribution solution designed to support a client-for-life relationships across OSFI, MFDA and IIROC regulatory models.”

The Platform will allow for seamless integration of best in-class solutions across all Canadian Plan types, with dealer flexibility to choose best-of-breed solutions.

Our Platform also offers seamless growth with an integrated view at the advisor, dealer, and transfer agent levels.

The Broadridge Consulting Services team can provide advisory and technology solutions for CIRO optimization and operations transformation.

1. CIRO BUSINESS IMPACT ASSESSMENT AND IMPLEMENTATION

Broadridge can assess the impact of CIRO directly on your business and identify the degree of transformation needed to balance with an appropriate return on investment.

  • Identify change requirements, conduct business/gap analysis that will allow for a simplified implementation
  • Co-create an internal business case for solutioning and approval
  • Implement a phased TOM to immediately realize value of the CIRO

2. TECHNICAL SUPPORT

Broadridge offers various fintech solutions to drive business growth while enabling cost mitigating workflow enhancements that support dealer consolidation, including tools that:

  • Help you consolidate activities
  • Innovate and enhance your workflows resulting in cost reduction
  • Enable a centralized view across business lines

If you're not sure where to start, are unsure what the future could look like, or want to ensure that you get it right the first time, you can work with a data transformation expert like Broadridge.

Broadridge has more than 12,000 experts serving more than 600 of the world's leading financial institutions through complex changes for more than 50 years. We bring deep domain expertise of next-gen Broadridge technology solutions. We understand your firms challenges and complexity, and we are here to help you accelerate your CIRO journey and transform on your terms.

Written by Gaurang Sardana, Marc Biro, and Chaya Frost

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Want to speak with a sales representative?

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+1 800 353 0103North America
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