Internet Brokerage
Broadridge has created a robust array of products and services that enables banks and brokerages to operate efficiently and effectively in the Internet world. We have combined the state-of-the-art technology of Broadridge Investor Communication Services with the reliable transaction processing and real-time information delivery infrastructure of Broadridge Brokerage Processing Services to offer an electronic, straight-through-processing environment to support all of your Internet-based brokerage initiatives.
Obtaining and Retaining New Customers
Broadridge's automated processing environment begins with the opening of new accounts. Broadridge offers a robust combination of services to attract prospective customers, and quickly and efficiently open accounts for your new users. Broadridge's New Account Services eliminate the manual processing of new accounts paperwork and enable your firm to increase broker productivity, help to ensure the accuracy and reliability of new accounts data, reduce turnaround time and lower total costs.
Pre- and Post-Sale Communication and Distribution Services
Once you've gained a customer, the Broadridge PostEdge® platform provides your firm with the ability to direct the distribution of shareholder communications by each investor's individual preference. PostEdge combines Broadridge's unparalleled competencies in transaction processing and investor communications to offer intelligent electronic information delivery of shareholder communications.
It starts by providing your customers with the choice of receiving account information via the standard print/mail stream or via electronic delivery. Currently, Broadridge provides electronic delivery of annual reports, proxy statements, and interim reports to millions of investors worldwide. And, Broadridge recently introduced the electronic delivery of brokerage trade confirmations for our back office clients - opening the door to preference-driven delivery of almost all customer communications.
In addition to preference-driven distribution, PostEdge also facilitates customer transactions such as proxy voting. With ProxyVote.com investors can indicate their voting instructions via the World Wide Web using the PostEdge infrastructure. Investors can use an electronic ballot to make their voting selections, and if the issuing corporation has made its annual materials available on the World Wide Web, they can view the materials within the context of voting.
State-of-the-Art Transaction Processing and Information Delivery Services
The lifeline for today's online brokerage firms is processing customer orders. To ensure that this capability remains available in even the busiest markets, Broadridge continues to invest in and develop the most reliable order processing system in the brokerage industry, the Broadridge's FESNet platform. This order processing API supports some of the industry's leading online brokerage firms by giving them the ability to handle large transaction volumes and offer quality service to their customers. The FESNet Internet API interfaces directly with clients' web-sites and telephone trading systems to seamlessly authenticate and validate order information and present account-level data to customers by providing unparalleled support for real-time order entry, account inquiry and quote functions.
For clients using relational database platforms to support their businesses, Broadridge's Advantage data model delivers unmatched support for real-time data replication and display of customer account and order information. Through the Advantage platform, Broadridge offers real-time, distributed access to critical customer data, including positions, balances, and executions! This allows firms to provide their customers with the ability to place orders and track account information in real-time, right from the firm's web site, yielding faster data access, shorter change cycles and improved customer satisfaction.
In order to exceed the rapidly changing needs and expectations of our client-base, Broadridge also provides reliable Redundant Order Processing functionality. As an Broadridge client you benefit from the ability to offer investors the Audio Response System (ARS) as an additional offering to Internet investing. With ARS customers can use the telephone to access real-time quote information and enter orders wherever and whenever they want. ARS is the perfect complement to your online brokerage offerings because it allows you to provide your customers uninterrupted connectivity to the marketplace.
Broadridge…One Source For All of Your Internet Needs
If you're new to the Internet market and are searching for a partner to help you get started, or if you're already competing in this rapidly evolving arena and are looking for a way to grow your market share…your search is over! Broadridge BSG offers the products and services you need to grow your business all available "under one roof" with one world class partner…Broadridge Brokerage Services!
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