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Paladyne Teams with Advise Technologies to Offer Form PF Reporting to the Hedge Fund Industry

LAKE SUCCESS, N.Y., April 17, 2012 – With the first SEC deadline for private fund (Form PF) reporting currently less than a few months away for many large hedge funds and managed account platforms,Paladyne Systems, a Broadridge Company (NYSE:BR) and leading provider of next generation investment management solutions, has teamed up with Advise Technologies LLC, a regulatory reporting solutions provider, to specifically support the Form PF requirements.

Paladyne Systems has integrated the Advise Technologies solution with the Paladyne® Suite of data collection and data management products to enable fund managers and service providers to streamline their Form PF processes. The combined solution is hosted in Paladyne’s SAS-70 certified data centers to provide a seamless enterprise-wide platform and comprehensive toolset for collecting, normalizing and aggregating data from all internal and external sources required to complete Form PF. This integration allows for a rapid on-boarding process to support the imminent filing deadline. Paladyne will provide this product to hedge funds directly as well as a bundled software solution for service providers, including fund administrators and prime brokers to utilize for their clients, as a hosted “ASP” or locally deployed solution.

“For funds and their service providers to meet this reporting deadline, capturing the necessary data is unprecedented. This is an entirely new process,” said Doug Schwenk, President & CEO, Advise Technologies. “The complex reporting requires aggregating, normalizing and tagging data from multiple sources, including portfolio, risk, collateral, and performance data. By integrating our software with the Paladyne data warehouse and security master, we can address the complex data aggregation needs of these funds and allow service providers to complete the reporting requirements.”

“Our clients have been laser-focused on addressing Form PF reporting requirements and have reached out to Paladyne for help,” said Sameer Shalaby, President, Paladyne Systems. “Our partnership with Advise creates a comprehensive and innovative enterprise technology platform for Form PF and for future regulatory requirements, capable of compiling and handling the necessary data in a timely and cost effective manner. We are delighted to work with Advise to support our clients in addressing the burden of regulatory reporting and compliance.”

Paladyne has integrated Paladyne Analytics Master™ and Paladyne Security Master™ with Advise Enterprise server and Form PF Workbook to provide an interactive web-based Form PF interface for clients to enrich data, approve calculated data and electronically file with the SEC. Data storage, calculations, historical auditing and reporting is handled by Paladyne Analytics Master warehouse, which is integrated with Advent’s Geneva®, SunGard VPM, RiskMetrics®, and all major prime brokers and fund administrators. Paladyne Security Master is integrated with all leading data vendors to manage securities terms and conditions and corporate actions. The combined solution is hosted at Paladyne’s global data centers in the US, Europe and Asia.

Paladyne and Advise are working together to deploy the combined solution at several large US-based hedge funds and several of the world’s largest fund administrators.


About Advise Technologies

Advise Technologies, LLC, is a premier provider of compliance solutions for private funds, including hedge fund and private equity fund managers.  Started by a core group of private fund and technology professionals in 2010, Advise Technologies has been at the forefront of solutions to challenges posed to managers by the changing global regulatory environment.  The Advise Technologies product line includes solutions for Forms PF, CPO-PQR, and CTA-PR.  The firm is headquartered in New York.  For more information, please visit

About Paladyne Systems

Paladyne Systems, a Broadridge Company (NYSE:BR), is the leading provider of next generation investment management solutions. Paladyne offers its integrated front-, middle- and back-office platform, known as the Paladyne Suite, to hedge funds, asset managers, fund administrators and prime brokers. The modular Paladyne Suite includes order management, portfolio management, reference data management, data warehouse and custom reporting and reconciliation, and is complemented by the Paladyne Network, an integrated network of leading 3rd-party software and market data firms. The solution can be delivered onsite or via Paladyne's industry-leading application service provider solution, - SSAE 16-certified Paladyne ASP. Paladyne was established in 2005 and acquired by Broadridge in 2011 and now serves over 225 clients worldwide. The firm has approximately 180 employees and is headquartered in New York, with regional offices in New Jersey, London, Russia and Hong Kong.

For more information, please visit

About Broadridge

Broadridge Financial Solutions, Inc. (NYSE:BR) is the leading provider of investor communications and technology-driven solutions for broker-dealers, banks, mutual funds and other corporations. Broadridge’s investor and customer communications, securities processing and managed services solutions help clients reduce their capital investments in operations infrastructure, allowing them to increase their focus on core business activities. With over 50 years of experience, Broadridge's infrastructure underpins proxy voting services for over 90% of public companies and mutual funds in North America and processes on average $5 trillion in equity and fixed income trades per day. Broadridge employs approximately 10,000 associates in 14 countries.

For more information about Broadridge, please visit

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