Unique needs of Baby Boomers, Generation X, and Millennials require personalized and streamlined communications
LAKE SUCCESS, N.Y. – Nov. 3, 2014 – As the nation’s retirement crisis becomes ever more urgent, particularly the shortfall in savings from three generations in the workforce – Baby Boomers, Generation X and Millennials – it is critical for the retirement industry to improve communications with participants and drive engagement, according to a whitepaper released today from Broadridge Financial Solutions, Inc. (NYSE:BR).
While effective communications can offer a competitive edge for a retirement provider, the costs run high if not done efficiently. According to the whitepaper titled, “Retirement communications: Emerging and future trends” retirement providers using a hybrid approach of digital, print and personalized strategies can save between 10 and 20 percent in annual communication costs, plus generate double-digit returns in participant adoption and participation rate increases.
“Generational differences, varying plan features, and increased compliance requirements have created complexities in retirement communications,” said Diana Awed, Vice President, Mutual Fund and Retirement Solutions, Broadridge. “Retirement providers need to develop a framework for designing new solutions that will improve the participant experience, drive participation and reduce costs. At the same time, different generations currently in the workforce require a personalized and streamlined communications plan to improve engagement and help the industry address the nation’s retirement challenge.”
Four important trends are emerging as providers rise to meet the challenge of delivering more personalized, contextual and interactive communications to plan participants, including:
Broadridge will discuss new solutions and emerging approaches that can more effectively engage retirement plan participants and help to overcome the nation's retirement challenge during a panel session titled, “Emerging and Future Trends in Retirement Communications” at the 2014 SPARK Forum on Monday, November 3, 2014 at 1:05 pm ET.
To access the whitepaper, visit broadridge.com/DCComms
Broadridge Financial Solutions, Inc. (NYSE:BR) is the leading provider of investor communications and technology-driven solutions for broker-dealers, banks, mutual funds and other corporations. Broadridge’s investor and customer communications, securities processing and managed services solutions help clients reduce their capital investments in operations infrastructure, allowing them to increase their focus on core business activities. With over 50 years of experience, Broadridge's infrastructure underpins proxy voting services for over 90% of public companies and mutual funds in North America and processes on average $5 trillion in equity and fixed income trades per day. Broadridge employs approximately 10,000 associates in 16 countries.
For more information about Broadridge, please visit www.broadridge.com.
Brainerd Communicators, Inc.