Edward Jones Selects Broadridge for Company-Wide Performance Reporting -- Aspire Performance Reporting Service Now Deployed for 12,000 Financial Advisors and Nearly Seven Million Clients

LAKE SUCCESS, New York -- March 11, 2010 -- Broadridge Financial Solutions, Inc. today announced that financial services firm Edward Jones has implemented Broadridge's Aspire® Performance Reporting service for its nearly seven million retail clients. More than 12,000 Edward Jones financial advisors can now use Broadridge's Aspire Performance Reporting to deliver premium performance reporting to all of their clients - perhaps the largest on-demand performance reporting solution in the industry.

Norm Eaker, a principal at Edward Jones, said: "Now our 12,000-plus financial advisors are always ready when a client asks: 'How am I doing today?' Our financial advisors are thrilled with the high level of personal service they can offer to their clients. Broadridge's Aspire Performance Reporting service gave us a new and unique solution that made it technically and economically practical to take this step."

Greg Johnson, an Edward Jones financial advisor from Tennessee adds: "Having a succinct and understandable performance report adds to our ability to meet client needs. It will allow me to provide much better service in the future!"

"Edward Jones is one of the most highly-respected and nationally-recognized firms in our industry, and we're delighted to have them as the first client to take advantage of our new Aspire Performance Reporting service," said Charlie Marchesani, President, Securities Processing Solutions-US, Broadridge.

"We built our Aspire Performance Reporting engine with the goal of providing the differentiating capability for our users to cost-effectively offer performance reporting to all their clients. We are very proud to have worked with Edward Jones to implement Aspire Performance consistent with this goal and to provide exceptional value to all their financial advisors and clients," Mr. Marchesani added.

This deployment expands the extensive partnership between Broadridge and Edward Jones. Edward Jones also uses Broadridge's brokerage processing, tax-lot accounting, and other core processing services.

Broadridge's Aspire Performance Reporting service was built to offer tremendous functionality and economic value to broker-dealers looking to extend or enhance a performance offering for all their customers. Aspire provides dramatically higher capacity than ever before available, at dramatically lower cost-per-account, with a full range of highly sophisticated analytical capabilities. The service provides daily performance returns - calculated by security, strategy, account, household, and composite -- for any user-selected period. The service:

• Offers time- and dollar-weighted calculations, net or gross of fees
• Supports standard and composite benchmarks and provides extensive analytics, including standard deviation, Sharpe Ratio, alpha and beta statistics
• Provides multi-currency/multi-strategy processing and reporting