New service enables consumers to select preferred channels, while allowing firms to manage and customize underlying content and messaging.
LAKE SUCCESS, N.Y, September 20, 2012 – Broadridge Financial Solutions (NYSE:BR), the leading investor communications company, today announces the launch of Broadridge FluentSM, a new service that significantly improves communications between financial services firms and their customers. Broadridge Fluent enhances customer engagement by enabling firms to distribute marketing, transactional and regulatory communications to their clients’ preferred delivery channels with enhanced insight and interactive capabilities.
Broadridge Fluent builds upon existing Broadridge print, mail and e-delivery services to support communications across a variety of channels, including firm websites, advisor portals, and emerging digital mail services. Key features include emerging channels, preference and consent management, enhanced insight and interactive communications. Components of Broadridge Fluent are currently in use by more than 20 financial services institutions.
“Digital has changed how consumers communicate and how they access and digest content,” saidDoug DeSchutter, President, U.S. Regulatory and Digital Communications, Broadridge. “Advances across tablet and mobile devices, software applications, and data connectivity have led to changes in how consumers talk with friends, read books, watch movies, and listen to music. And the same shift is happening with mail and traditional brand-based communications. Financial services firms have a terrific opportunity to embrace these advances, engage consumers using the channels of their choice, and ultimately make communications much more effective and efficient.”
The Broadridge platform is delivered as a Platform As A Service (PAAS) to allow for cost reduction while eliminating a lengthy integration process. Key capabilities of the Broadridge Fluent platform include:
Broadridge has been the leader in investor communications for nearly 40 years. In 2011 alone, Broadridge distributed over 1.8 billion digital and printed communications on behalf of public companies, mutual funds, banks and brokerage firms. Broadridge has been a pioneer in preference management, maintaining a preference database of over 65 million accounts on behalf of the firm's clients, and is a premier provider of print-based communications, representing approximately 1% of all US first class mail.
Broadridge Financial Solutions, Inc. (NYSE:BR) is the leading provider of investor communications and technology-driven solutions for broker-dealers, banks, mutual funds and other corporations. Broadridge’s investor and customer communications, securities processing and managed services solutions help clients reduce their capital investments in operations infrastructure, allowing them to increase their focus on core business activities. With over 50 years of experience, Broadridge's infrastructure underpins proxy voting services for over 90% of public companies and mutual funds in North America and processes on average $5 trillion in equity and fixed income trades per day. Broadridge employs approximately 10,000 associates in 14 countries.
For more information about Broadridge, please visit www.broadridge.com.