Press Releases

ADP Announces Post-Spin Name for Brokerage Services Group

NEW YORK, New York -- January 16, 2007 -- ADP Brokerage Services Group, a division of Automatic Data Processing, Inc. (NYSE: ADP), today revealed that its search for a new name has successfully concluded. Once the spin-off is complete, ADP Brokerage Services Group will be called Broadridge™ Financial Solutions, Inc. ("Broadridge").

On August 2, 2006, ADP announced the proposed spin-off of its Brokerage Services Group into a separate publicly traded company. ADP anticipates that the transaction will be completed in the spring of 2007.

Rich Daly, co-President, ADP Brokerage Service Group, commented, "We are proud to adopt Broadridge as our new name. It is an easy to remember, smart and practical name, much like the solutions we have been providing to our clients for over 40 years. We think our new name conveys our rock solid reliability and the wide array of services we provide. As Broadridge, ADP Brokerage will continue to operate as a full service partner, providing clients with accurate, reliable and efficient solutions to help them grow their business. These offerings include securities processing solutions, clearing and outsourcing solutions, and investor communications solutions."

The logo is comprised of two arrows pointing to each other, focusing on achieving a common goal. It is a representation of the partnership ADP Brokerage Services has and Broadridge will have with its clients to deliver the right solutions and a consistent, reliable, best in class experience.

As ADP Brokerage moves into this new phase of its existence, the management and associates that have made it successful for so many years are staying in place at Broadridge. As previously announced, Rich Daly will be Chief Executive Officer of Broadridge and John Hogan will be the Chief Operating Officer. Broadridge looks forward to continuing its commitment to providing world class, industry leading solutions to the marketplace.

About ADP Brokerage Services Group

As the premier provider of transaction services to the financial industry, ADP has the capacity and technological expertise to assist its clients in differentiating themselves in the marketplace. ADP brings to financial intermediaries advanced, integrated systems for securities processing, desktop productivity and investor communication services, all focused on providing solutions for straight through processing and World Class Service.

ADP, with nearly $9 billion in revenues and more than 570,000 clients worldwide, is one of the largest providers of a broad range of premier, mission-critical, cost-effective transaction processing and information-based business solutions. For more information about ADP Brokerage Services Group, please visit and for other ADP services and investor information, please


Top of Page