Value of Retail Shareholder Data

Broadridge Insights

Value of Retail Shareholder Data

Understanding retail shareholder behavior can have a significant impact on corporate governance strategies.

Overview

Increasing pressure from ‘say-on-pay’ and shareholder activism is placing a premium on corporations’ ability to mobilize and influence the full spectrum of voters. While a wide range of shareholder services cater to institutional investors, the retail community has historically lacked the same level of engagement. That’s changing rapidly with the growing use of Big Data and more sophisticated analytical tools to monitor, target, and engage the individual investor.

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