Measuring Success in Social Media

Broadridge Insights

Measuring Success in Social Media

Darrell Heaps, a panelist at the 2012 Broadridge Connect Conference, explains why typical metrics like # of likes, followers etc. are not the best metrics to track value from social media.

 

Darrell Heaps, a panelist at the 2012 Broadridge Connect Conference, explains why typical metrics like # of likes, followers etc. are not the best metrics to track value from social media.

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