FundFlash: August 2016

Broadridge Insights

FundFlash: August 2016

FundFlash is a concise, two-minute read of the month’s key industry developments for busy fund professionals. This edition is a snapshot of the European trends in August 2016.


The pressure on investors to find some level of return on their savings was revealed in August
with a powerful wave of new money hitting European investment funds. Total inflows into longterm
product fell just short of €35bn, making August not only the best month of the year but the
best month since April 2015. The summer malaise that normally characterises fund flows in
August was instead a cauldron of frothy sales activity as investors and their advisers tried to
compensate for the ground they lost over Brexit and earlier market upheavals. Fixed income
funds remained the go-to option for most, with strong flows into global currency, high yield and
various emerging market options delivering €27bn of new money into the asset class.

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