New Insights Drive Fund and ETF Distribution Channel Strategies

Mutual fund manufacturers and ETF issuers have the ability to access new levels of information that can help them better understand the marketplace and the flow of their products through distribution channels. In its unique industry position, Broadridge tracks and analyzes asset flow information, uncovering insights that enable investment product manufacturers to better target sales efforts, and more effectively allocate marketing and client service resources around their best prospects. In this video, you will learn how Broadridge makes these insights available, and hear detail about shifts in ETF asset distribution and the acceleration towards retail distribution in the last two years.