Composer is an e-mail solution that allows financial advisors to create, host, and distribute their own content using Forefield's e-mail and web platform. Composer allows advisors to leverage the same industry leading e-mail marketing platform used by other Forefield services. Advisor generated communications, such as invitations, electronic greeting cards, and articles can be created with a full range of text formatting controls and associated with one or more images from a personal image library.
When you are ready to distribute your communication by e-mail, you can directly access your saved contacts and groups already in use on the Forefield platform. Each selected contact will receive an e-mail communication from you via Forefield's high reputation e-mail servers, with full SPF and DKIM authentication. A spam check is also run to ensure maximum inbox deliverability. Advisors can choose to optionally track each e-mail for opens and clickthroughs in order to gain insight into readership patterns among clients and prospects. Every e-mail campaign that is distributed sends a copy of the content and the distribution list back to the advisor, also identifying any intended recipients who did not receive the e-mail due to opt-out or bounce issues.
Compliance officers have a full compliance workflow process built into Composer. When an advisor creates or edits a new piece of content (or uploads an image to their image library), compliance is notified by e-mail and presented with a comprehensive web-based dashboard that shows all pending submissions. After approving the submission (and adding a compliance number if desired), advisors are then notified that their content is ready to use with clients and prospects.
The combination of Composer with Forefield's other innovative content-based solutions offers you a comprehensive e-mail platform that allows continuous communication with your clients and prospects.